A FIREWORKS display company in Scunthorpe has launched its own shop, after calls for services rocketed.
Rainbow Fireworks only formed a year ago, but has seen its popularity take off rapidly. It best known for organising and orchestrating high-quality firework shows, but has now branched out by opening its own store.
Colin Tindall, co-founder of Rainbow Fireworks, deals primarily with health and safety for the company.
He said: "We are initially a professional firework display company, so this is a totally new venture for us.
"We get really busy throughout the summer, which sets us apart from other businesses selling fireworks, who only have any trade in November.
"We are extremely keen advocates of health and safety, because fireworks are obviously a hazard when used irresponsibly."
The company opened the store, in the Trent Valley Garden Centre in Doncaster Road in Scunthorpe, last week.
As part of their role as a retailer of fireworks, Colin and co-founder Gary Roberts have compiled a consumer checklist to make sure their products are not being used dangerously.
Colin said: "We want to ask our customers certain questions when we are selling the fireworks, so that we can discretely understand why they are buying our products and how they plan to use them.
"Not only does this enable us to eliminate any irresponsible use of fireworks, it also allows us to advise people on how they can put on the best show with the resources they have available to them.
"We take the location, number of people attending and experience of the organisers into consideration, which helps us properly gauge why they are buying the fireworks and how their show should be structured.
"Health and safety is taken extremely seriously by us, and is paramount in our sale of fireworks.
"If we do not believe someone is buying them responsibly, we will take the decision not to sell them."
Colin and Gary have already developed a good reputation, with their display services fully booked until 2014.
Colin said: "We have a lot of experience in this field, which has made us popular with people looking to put on firework displays.
"We are not a business that only opens in November when there is an increased demand for fireworks. Our services are on offer all year round.
"We believe that we have a perfect location for selling our products, because we are positioned so closely to the Gallagher Retail Park, which a lot of shoppers visit regularly. We are the only permanent retailer of fireworks in Scunthorpe, which makes us more appealing than the supermarkets.
"People are not only buying the product, they are buying our safety tips, our knowledge of the industry and our experience of organising top-quality displays."
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